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International importer, General Food & Drinks is launching the latest in healthy water products, Fitness Water 9.0 – a bottled water with high alkalinity, making it a powerful antioxidant and a unique contender in the ever-competitive bottled water market.
Bottled in an eye-catching ‘dumbbell’ shape, Fitness Water 9.0 has a high pH level of 9. Health experts believe that raising the body's pH level helps neutralise acidity, bringing the body to a healthier alkaline state.
The new water is aimed at people aiming to improve their healthy lifestyle and GF&D is targeting health clubs, health stores, sporting clubs and supermarkets across the UK.
International Sales Director of G F&D, Nicholas Humes said, "We are very excited about Fitness Water 9.0 – it's unique to the current water offering in the UK and its packaging is fun and functional – people can drink it and use it – while they exercise!".
The water comes from Japan, where research since the 1950's indicates that conditions including arthritis, heartburn, chronic fatigue, indigestion, leg cramps, high blood pressure, poor circulation, migraines, stress and nausea have all been improved by drinking alkaline water.
Alkaline water is also said to have excellent detoxification properties to help with weight loss and dieting and is a powerful antioxidant that neutralises free radicals which can cause disease and ageing.
Fitness Water 9.0 is available in 400ml dumbbell-bottles, for £1.30 per bottle and will be available from all good suppliers in January, just in time for New -Year detoxing.
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