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International food and drinks importer, General Food & Drinks is launching a premium quality Super Basmati Rice in the UK this month, offering existing basmati-buyers and new customers a premium quality rice alternative.
The Super Basmati is a premium variety from Pakistan, the most prized of the basmati family. Basmati is a variety of long-grain rice, famous for its fragrance and delicate flavour and has been cultivated in Pakistan and India for hundreds of years.
GF&D Super Basmati Rice is targeting buyers at ethnic supermarkets, Asian cash & carries, independent retailers, restaurants and supermarkets across the UK.
"UK consumers are looking for authentic, good-quality products sourced from the best regions in Asia. We believe our Super Basmati Rice is a must-have in kitchens across the UK," GF&D International Sales Director, Nicholas Humes said.
GF&D Super Basmati Rice is available in convenient 1Kg and 5kg sizes, and is colourfully branded to stand-out on the supermarket shelf.
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